Dried mealworms are likely to surprise you. One glance, and there is that stop. Then curiosity kicks in. Natural Dried Mealworms carry a significantly larger kick than their size implies, primarily to pets, birds, and even backyard wildlife.

Protein stands in the heart of their attractiveness. Few of them provide concentrated energy that animals seek in fact. Chickens go wild for them. You put a few of them in the coop and see the serenity turn into a feeding frenzy. It is similar to popcorn during the movie night–there is none left, and no one will complain.
The issue of texture is not as insignificant as it has been assumed to be. The drying process makes mealworms firm and the pets love to chew them. They are snacked like a snack by dogs. The bite provides the stimulus to reptiles. Fish even react well after being rehydrated. That crunch is a sign of freshness, of which animals are conscious.
Another silent benefit is the storage. Freezer space and daily preparation is not required of dried mealworms. It is done by a closed container in a shelf. No smell. No mess. No ticking clock. It is the convenience that busy pet owners will feel is added time to the day.
Bird lovers swear by them. All you need to do is sprinkle the dried mealworms in a feeder and apparently your yard is the best place to live. Bluebirds, robins, and wrens are the regulars of a favorite cafe. A back yard amateur informally remarked that the birds began to sneeze side eye in case the feeder was empty. Habit-forming? Absolutely.
Principal role is taken by nutrition balance. In addition to protein, mealworms also have fats, which will help in energy levels, particularly in cold months. In stressed animals, molting birds, laying hens and growing reptiles, this additional fuel can be seen. Feathers look fuller. Activity picks up. Appetite improves.
The sustainability angle also has a way of pushing people across the line and it does so without making a noise. The protein sources contain a lot more land and water than mealworms. The efficiency connects to the mindset of the modern pet owners that seek to have a sensible decision without having to think it through on every item they buy.
There is the added layer of feeding flexibility. Dried-out mealworms may be eaten out of the bag or moistened in warm water to make them tender. Others incorporate them in normal feed. They are also used as training rewards by others. One of the chicken keepers said that they used them as money. Good behavior earned worms. Bad behavior earned… nothing.