One of the simplest yet the most effective methods of attention grabbing is through storefront ads with the help of Storyworlding. It is a megaphone to your business in the corner of a street. When they are done properly, they attract potential customers in a hustle-free manner.
Why are storefront ads so good? They capture individuals at a point of time. That does not require one to wait until a person clicks on a link or scrolls through the feed. They’re already walking by. It only takes one chance to impress them, and that is all you require.
It is not as easy as simply posting a sign to come up with an attractive front store advertisement. It is all about ensuring that your message is heard amidst other distractors around. The difference is determined by the right colors. Bright colors may scream to draw attention. softer ones give out an atmosphere that, take a second and look closer. Combine this with a catchy quote or visual and you have an advertisement that will immediately attract the attention when a person passes by.
However, it is not only about the ad itself. It is also a matter of where you put it. You might have the greatest ad in the block but when it is in the backyard, none will see it. The best place to put a storefront advertisement is somewhere with a lot of traffic and people are in a continuous flow. Magical realism kicks in at that point. Your advertisement is in the direct sight of them.
Timing is another key factor. Everyone is throwing their ads to shoppers during the peak season such as during the holidays. Nevertheless, a new, sudden advertisement can still break the noise. It is even a bonus as a little distinction, a little more creativity will make your ad emerge amid a crowd of competitors.
Surprise is a great tool too. You can pass by a shop and look at an advertisement that is odd or, simply, entertaining. Perhaps it is interactive such as a QR code providing a special discount, or a joke that would make people laugh. Such advertisements do not simply attract attention, they cause a response. And the more they are talking about your ad, the more chance they have of stopping by and making a purchase.
Simple and clear storefront ads are the best at the end of the day. There is no reason to complicate it. Paradoxically, you should make it easy to make people understand what you are telling them and bold enough so that they do not forget, yet you should not forget to make a lasting impression. When you are able to do so, you will make those casual passers by turning them into loyal customers.